For schools
A new channel for international admissions.
Pender Education is an early-stage company building AI-assisted matching and admissions technology for UK independent and boarding schools. We are currently speaking with a small group of UK schools about becoming founding partners.
For schools
Reach international families who are actively looking for a school like yours.
Pender is building a new acquisition and admissions channel for UK schools. We help families discover suitable schools and give admissions teams better-qualified enquiries and clearer information about prospective students.
Qualified enquiries
Receive richer student profiles than a standard website enquiry.
Better matching
Help families discover your school based on genuine fit, not simply search ranking.
International recruitment
Reach families actively considering UK education.
Admissions technology
Long-term, Pender will help schools manage enquiries and guide families towards application.
We are currently speaking with a small group of UK schools about becoming founding partners.
Ways to work with Pender
Two commercial models, chosen by the school.
Schools differ in how they want to grow international enrolment. Pender offers a fixed introduction fee or a success-based arrangement, whichever suits the school. The choice has no effect on which families see a school.
Option 1
Pender Select
For established schools with strong demand
A fixed fee for each qualified family introduction. Suitable for schools that do not want a long-term arrangement or a share-of-fees model.
Commercial model
Fixed fee per qualified introduction
Fees and percentages are agreed directly with each school. We are not publishing figures while the model is being finalised.
- No long-term commitment
- Pay for qualified introductions
- Structured family profiles
- Pender-qualified enquiries
- Referral tracking
Option 2
Pender Growth
For schools seeking to expand international enrolment
A success-based arrangement. Schools pay an agreed percentage of first-year tuition when a Pender-referred student successfully enrols.
Commercial model
Agreed percentage of first-year tuition on enrolment
Fees and percentages are agreed directly with each school. We are not publishing figures while the model is being finalised.
- Low upfront risk
- Aligned incentives
- International family acquisition
- Qualified introductions
- Application tracking
Schools cannot pay to improve their position in your recommendations. Recommendations are based only on the requirements you give us and how well a school suits them.
Pender is paid by schools — either a fixed fee for a qualified introduction, or an agreed percentage of first-year tuition if a student enrols. We keep those arrangements separate from matching by design, and we will publish exactly how that separation is enforced once the matching architecture is built.
Where we are today
Honest about our stage.
Pender is pre-launch. We do not yet have enrolled families, placement numbers or school partnerships to report, and we will not claim otherwise.
What we do have is a clear product direction, a defined matching approach and a willingness to build the first version alongside a small number of schools.
For schools
Interested in becoming a founding Pender school?
We’re currently speaking with UK boarding schools and independent schools interested in reaching more international families through a technology-led acquisition channel.
We are currently speaking with a small group of UK schools about becoming founding partners.